Defjam40 online store and 0207 Defjam merchandise collection.

Celebrating 40 years of Defjam with a new collection of merchandise,vinyl repressings and website rebrand.

Responsible for the creative direction of the collection shoot and vinyl shoot as well as the website re-design.

The creative drew inspiration from youth focused brands to position the release as a new drop.

The shoot celebrated city textures of London and captured the authentic grittiness between the city and the record label.

Creative Direction, Photo editing, Graphic Design & Shoot management.

*Photography by Gray Lee Brame